Corporate Identity and Branding

“More Than a Logo” Corporate Identity and Branding

“More Than a Logo” is a highly cost-effective corporate identity and branding consultancy programme led by Paul Hemphill from Horizons Life Coaching and Joanne Dolezal from Dolezal Consulting. There are two versions of the programme: A standard version for small and medium sized businesses; and a “lite” version for start-ups and micro businesses with only one employee. These are set out below.

In addition to our consultancy services, there are also a series of "More Than a Logo" Workshops. The next is a Full Day Workshop in Newcastle on Friday 5 June 2015 - Click here for more details and to reserve your place.

Introduction: What is Corporate Identity?

Company identity is the heart and soul of a business. It comes from 6 core elements:

  • Its values: The things that matter most to the company
  • Its vision: A brief expression of the company’s overall purpose
  • Its long term goals: What it wants to achieve in the next 3-5 years
  • Its key messages: The phrases it uses repeatedly in its conversations with customers
  • Its tone of voice: The image it portrays by the way it speaks to its customers
  • Its branding and logo: Including company colours, font and photographic style

When all 6 of these elements complement and support one another, a company has an incredibly powerful corporate identity which lifts it far above its competitors. It has an identity that generates great loyalty and trust from its customers, and widespread respect from the industry.

The “More Than a Logo” Programme

Priced at just £950, the “More Than a Logo” programme is a highly cost-effective way for small and medium sized businesses to increase their turnover and profit by establishing genuine credibility and respect in the marketplace. Too often, companies consider their identity to be based almost entirely on their choice of logo and colours – whilst in reality this is only a small part of the overall picture. Get the rest of it wrong and the best logo in the world will never undo the damage.

The programme involves three half day sessions in the company’s own premises, with each session being spaced two to three weeks apart.

The “lite” version of the programme for start-ups and micro businesses only involves one full day workshop and is priced at £450.

Full details are available on request by sending an e-mail to or contacting him on 07905-929-953.

Click here to read a more detailed article on Company Identity and Branding

Corporate Identity - Some Famous Logos

“A brand that captures your mind gains behaviour. A brand that captures your heart gains commitment.”

Scott Talgo